2020 was a year marred by the Covid-19 pandemic for many online businesses, including e-commerce brands. This set many of them to go looking for marketing strategies that work. If this is you, you’ve come to the right place.
This article will briefly but clearly discuss 15 marketing strategies that will work for your e-commerce business
1. Design a website that’s optimized to convert
All high-profit e-commerce businesses have one thing in common: a high-converting website. Get yourself one too if you don’t already. Make sure it features a clear selling proposition, engaging headlines, testimonials, coupons, great products, and helpful product information.
2. Invest in data feed management platforms
This is 2021, data is the new oil. This is especially true for e-commerce businesses. Customer data is crucial if you must grow your brand and generate more sales. An efficient way to achieve this is by getting a data feed management tool.
3. Incorporate email opt-in forms
Top e-commerce websites credit about 33% of all their revenue to email marketing. Big deal right? Yeah!
Once your business is up and running, start collecting email addresses from customers and online visitors. Following your pop-up email opt-in forms with a call-to-action should get enough addresses to begin.
4. Take product photography seriously
Humans love beautiful things and only buy what they SEE and admire. With so many similar businesses out there, you have to put your best foot forward. Take great pictures of your products.
5. Make great product videos
Product videos increase your chances of increasing sales, this is a fact. Make exceptional videos of your products and add them to your product page. It will make a huge difference in your marketing efforts.
6. Do SEO on your shopping pages
Don’t just write. Be intentional about how you write your product name and especially your product description. Do your research and include words that people are typing to search for products like your own.
7. Leverage Google shopping ads
Any e-commerce business that takes itself seriously knows that Google shopping ad is the most effective to advertise its store. Examples are those image ads that pop up when you search for a product on Google.
8. Take advantage of Facebook Ad
Facebook remains the biggest social media platform in the world. As such, e-commerce opportunities abound. Facebook ads are perfect for e-commerce brands; they are affordable and incredibly effective.
9. Add Instagram Ads
More and more, Instagram is becoming the platform of choice for businesses looking to sell. It's a visual platform and hence perfect for e-commerce products. Jump on it and get your businesses in front of as many eyes of the over 2 billion users as possible.
10. Don't ignore text messaging
Mobile devices are powerful. More than 70 % of smartphone users have bought something using their mobile devices. Since that's where most customers spend their time, meet them there through text message marketing.
11. Make checking out super easy
Make it easy to buy from you, from searching for products, adding them to the cart, and checking out. Remove all unnecessary steps. Let customers do as little as possible to buy what they need. Anything that slows the customer down from making a purchase is bad for your business.
12. Sell your products on other platforms
By using only your website and social media platforms, you're limiting your sales. Diversify and put your products on other more established platforms like Amazon, eBay, etc. and increase your chance.
13. Always collect and publish testimonials
The best way to sell your products is to get people who have used them to talk about them enthusiastically.
Don't believe me?
See for yourself:
About 95% of online shoppers read reviews before they buy.
14. Use influencer marketing
You can hire celebrities and influencers on social media as well as other platforms to promote your products. This is another revenue-generating marketing strategy.
15. Issue coupons often
Everyone loves free stuff. Use it to increase your sales. For example, offer regular customers discounts and encourage them to buy more.
These 15 effective strategies are tailor-made for 2021 and will definitely improve your e-commerce revenue.