Importance of LinkedIn Marketing for Business
Updated: Oct 21, 2021
LinkedIn has more than 660 million members, which makes it the largest professional social network in the world. It’s an important platform for individuals and businesses to establish connections, whether they want to further their careers or grow their businesses.
Surprisingly, LinkedIn is just an afterthought for some businesses. They spend time on other more popular social platforms and fail to grasp the importance of using LinkedIn as a marketing tool to achieve their goals. By the time you finish reading this article, you’ll see the importance of LinkedIn marketing for your business and you will want to get started straight away.
Why is LinkedIn important for business?
In the early days of LinkedIn, people went to the site to find more lucrative jobs and get hired by top companies. It was the hangout of job seekers flexing their profiles hoping that hiring managers will take notice.
But that was then, this is now—LinkedIn is more than just a platform to find jobs. It has transformed into a massive social network that enables companies to build their brands and reach key audiences. LinkedIn not only links up job seekers to job opportunities, but it also connects businesses to client opportunities.
To better understand LinkedIn as a marketing tool, you must see its power through stats. These important LinkedIn stats will convince you that LinkedIn should be an integral part of your marketing strategy.
LinkedIn Statistics Every Business Must Know
1. LinkedIn has more than 660 million users in 200 countries.
LinkedIn’s phenomenal growth over the years helped establish the platform’s reputation as the premiere social network for professionals and businesses. Whether you’re looking for highly skilled talent or searching for clients, you’re bound to find one on LinkedIn. And with a tremendous global reach, finding business partners in different countries would be easier and faster.
2. LinkedIn is a great place to find people in senior-level positions.
LinkedIn is home to more than 90 million people in senior-level positions. People that hold high positions in the company are not only influencers, but also decision-makers. If you reach out to them and present your pitch, they can make a decision or at least influence someone in their company to consider your business proposal or sales pitch. Decision makers also use LinkedIn to vet potential business partners by examining their profiles and their connections. It works both ways.
3. LinkedIn is home to more than 55 million companies.
Being a business-oriented social network, it’s not surprising to find Fortune 500 companies using LinkedIn to recruit the best and the brightest and network with other companies. Businesses of all types and sizes use LinkedIn to promote their brands and find the right clients.
Having a business profile on LinkedIn gives your business the opportunity to be seen by millions of prospective clients and potential business partners. Sometimes, it just takes minimal effort but with a big payoff.
4. LinkedIn is a great place to find content from industry experts.
LinkedIn’s content is not just about job postings or sales pitches, the platform is also a treasure trove of information including industry news, expert insights, business advice, insider secrets, top recommendations, and other quality content that provides value.
What’s more, the platform offers more than 9 billion content impressions, which means content is displayed to a massive audience. As a business, you can benefit from these content impressions by creating relevant and valuable content that resonates with your audience.
5. LinkedIn drives traffic to Business-to-Business (B2B) blogs and websites.
B2B companies have their websites and run their blogs to reach more clients. As a way to promote their sites, they turn to social media platforms like Facebook, Twitter, and LinkedIn. About 90% of their social media traffic comes from these three social media giants. But the more important information is that half of this social traffic comes from LinkedIn. This means that LinkedIn drives massive traffic to B2B websites and blogs.
6. LinkedIn helps generate leads with 17% Higher Win Rates.
By using the LinkedIn Sales Navigator, you are given the resources to understand key insights about your target audience, which you can use to personalize your marketing outreach campaign and target the right clients.
The leads that you can get from LinkedIn are high-quality leads because the platform helps you to connect with decision-makers and influencers who have the power to make important decisions in the organization. The fact that you can have access to these quality leads is a testament to the tremendous power of LinkedIn in connecting your business to the right people.
7. About 80% of B2B marketers use LinkedIn Ads.
By using LinkedIn Ads, B2B content marketers are achieving their business goals. The reason why it’s working is that ad exposure on LinkedIn can increase purchase intent by as much as 33%. This means that an effective LinkedIn ad campaign can lead to more sales and closed deals.