KKMSDigital is a digital marketing firm located in West Hartford, CT.
We provide a full range of online marketing services including website design, social media marketing, SEO & Local Search, Email Marketing & digital strategy planning
We know the value of investing in brand promotion and integrating your offline and online marketing strategies. We have access to thousands of promotional items that can be customized to help your brand stand out as memorable and unique.
What does a social media management agency do?
Social media has changed both the way we live day-to-day and how we do business. The various social media platforms are now the primary channel for interaction and news sharing. Social media is everywhere and at this point, everyone is on at least one platform. Ok, maybe saying 'everyone' is a bit of a stretch but most people are on social media.
According to Statista, about 3.79 billion use at least one social media platform in 2021. This implies that more people are using social media today than are not. What's more, the number is expected to grow to about 4.41 billion by 2025.
Social Media for Business
Any business that hopes to stay relevant today will have to take social media seriously. It’s either that or it will become redundant in no time. And for businesses to fully maximize the commercial advantages of social media, there needs to be proper management. The most efficient way to do this is by hiring a good social media management agency.
But will an agency like this do for your business?
Functions of a social media management Agency
Conducting Audience Research
This is the first point of action. One of the main aspects of social media management is knowing your audience. Once you know where your audience is, they will be easy to find and retain. Audience research will inform the social media calendars and strategies. This, in turn, will boost customer interaction, retention, and ultimately conversion.
2. Designing Social Medial Strategy
If the business already has a social media strategy, a management agency can review it to see how it can be more efficient. If none existed beforehand, a new one will be designed for the business from scratch.
It’s at this stage that questions like goals and the most effective campaign to achieve them are critically answered. Strategies are tailored to fit the various platforms
3. Creating Social Media Content Calendar
Another critical thing a social media management agency will do for your business is put together a content calendar. This is customized for each of your social media accounts. The calendar serves as both a reference and guide for your business.
Your content calendar allows you to seamlessly schedule posts for your social media accounts. While you may decide what is ultimately posted, the time-consuming burden of brainstorming structure is taken off you.
4. Developing Social Media Ads
At some point in your business, you will need to embark on social media marketing campaigns. When that time comes, a social media management agency can help to develop high-converting social media ads. What’s more, they will optimize it for optimum adaption on your various social media platforms.
Social media ads improve business visibility, generate leads, and ultimately land sales.
5. Monitoring Social Meda Performance
An important part of social media management is reviewing performance. A management agency will help track your social media performance and review it.
It helps your business to know what's working, the things that need improvement, and the ones that require changing.
A social media management agency has to make sure your social media effort is always on point.
In conclusion, the role of a social media management agency is essential to businesses. Especially ones who are looking to exploit the advantages social media presents.
Twitter Account Management
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Social Media Management Services
Telling your story on social media leads to brand loyalty, consumer trust, customer engagement, traffic growth, and new customers. KKMS digital provides strategy, content, advertising, and creative development. We are here to help you leverage social media’s power to create brand awareness, build trust, and increase conversions for your brand.
Search Engine Optimization Services
Make sure potential customers see your brand when they start their research with a search. Ads are at the top of the results, meaning you need to advertise on your most important keywords with Google Adwords. KKMS SEO services include strategy, keyword research, technical SEO, and content optimization to reach even more people through search.
Social Media Advertisement Services
Our social media advertising services have been tested and proven to accelerate growth and pair well with our social media management service. Therefore, by using KKMS Marketing to create social ads, our clients usually see more results at lower costs. While Facebook ads are the most popular use with this service, we can also perform Instagram ads, LinkedIn ads and other paid social ads. This service uses your advertising budget to extend your reach and send targeted social media users to your website or landing page, all while tracking conversions and measuring the metrics that matter.
PPC Management Services
Our PPC management services (synonymous with SEM or search engine marketing) stands for pay per click. Think of it as the faster, paid version of SEO. You can get immediate traffic to your website from search engines such as Google, Bing, and Amazon with our pay per click management services by paying those search engines directly to place your website at the top of the search results for relevant search queries.
Email and SMS Marketing Services
Your customers check their email every day. Our email marketing services will help you stay top of mind and speed up your sales cycle. Whether we create weekly newsletters to send to your subscribers or we set up a drip sequence to send the right automated emails at the right time, you can expect quality content to that moves prospects through your sales funnel to buy.
Website & Graphic Design Services
You need an effective website to get the most success from social media advertising, PPC advertising or any digital marketing efforts really. Think of your website as the online face or hub of your brand- your digital storefront. You want it to reflect your business positively! So we build top-quality websites that will keep your visitors engaged during the buying process. UX and UI drives our web design process