What does a social media management agency do? 

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Social media has changed both the way we live day-to-day and how we do business. The various social media platforms are now the primary channel for interaction and news sharing.  Social media is everywhere and at this point, everyone is on at least one platform. Ok, maybe saying 'everyone' is a bit of a stretch but most people are on social media. 

According to Statista, about 3.79 billion use at least one social media platform in 2021. This implies that more people are using social media today than are not. What's more, the number is expected to grow to about 4.41 billion by 2025.

Social Media for Business 

Any business that hopes to stay relevant today will have to take social media seriously. It’s either that or it will become redundant in no time. And for businesses to fully maximize the commercial advantages of social media, there needs to be proper management. The most efficient way to do this is by hiring a good social media management agency. 

But will an agency like this do for your business?

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Functions of a social media management Agency

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1. Conducting Audience Research

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This is the first point of action. One of the main aspects of social media management is knowing your audience. Once you know where your audience is, they will be easy to find and retain. Audience research will inform the social media calendars and strategies. This, in turn, will boost customer interaction, retention, and ultimately conversion. 

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   2. Designing Social Medial Strategy

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If the business already has a social media strategy, a management agency can review it to see how it can be more efficient. If none existed beforehand, a new one will be designed for the business from scratch. 

It’s at this stage that questions like goals and the most effective campaign to achieve them are critically answered. Strategies are tailored to fit the various platforms

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   3. Creating Social Media Content Calendar

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Another critical thing a social media management agency will do for your business is put together a content calendar. This is customized for each of your social media accounts. The calendar serves as both a reference and guide for your business. 

Your content calendar allows you to seamlessly schedule posts for your social media accounts. While you may decide what is ultimately posted, the time-consuming burden of brainstorming structure is taken off you.  

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   4. Developing Social Media Ads

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At some point in your business, you will need to embark on social media marketing campaigns. When that time comes, a social media management agency can help to develop high-converting social media ads. What’s more, they will optimize it for optimum adaption on your various social media platforms.

Social media ads improve business visibility, generate leads, and ultimately land sales. 

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   5. Monitoring Social Meda Performance

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An important part of social media management is reviewing performance. A management agency will help track your social media performance and review it. 

It helps your business to know what's working, the things that need improvement, and the ones that require changing. 

A social media management agency has to make sure your social media effort is always on point. 

In conclusion, the role of a social media management agency is essential to businesses. Especially ones who are looking to exploit the advantages social media presents. 

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